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• high price is the biggest weakness of apple because there is a strong finish in the market now, and the consumer of Apple products can easily obtain products of similar function by its competitors in a low price.
• decline of market share may be caused at least influence their customers using closed Apple ecosystem.
• the company Apple is often accused by other companies to disobey their patents and has also lost, as well as some trials. This kind of things can damage the reputation of apple in the market.
• In 2012, Tim Cook became a new CEO to cause the death of Steve Jobs, who was Apple's biggest loss for the company.After some time browett and John Scott Forstall left the firm, this will have a negative impact on the management.
in the technology industry, the gross profit margin of Apple is more high, but according to the current margin of forecasters fear Apple would not continue due to rising prices and hard competition.
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