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• Greater force of Apple has their reliability position and strong market consumption posed because of "Apple ecosystem", which in turn increases the competitive advantage of the company. Second, Apple has a full range of software, products, and applications that are interrelated, and hold each other. Thirdly, iTV and other new products will debut soon.• In 2012, third time elected more pioneering in the world as the company Apple.• At the end of 2012, Apple has approximately $10,000,000,000 in cash. Company has no debt and the gross profit margin is also superior to its competitors.• Apple took the second valuable brand in 2012 and the value of your brand at $76.5 billion.• High quality customer experience is a key to the Apple store providing a direct talk with knowledgeable staff that increases brand awareness
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